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If you've been walking by Hermes' New Bond Street store hearing birds chirping amongst the beautiful Silver Birch trees that line the outside, you're not imagining things. "We almost have creativity competitions within Hermes to see who can have the most magical and creative windows around the world," Hermes UK communications director Fiona Rushton told VogueTV of its Christmas window displays. Hermes creative director of windows Rebecca Cocks collaborated with architect Deborah Saunt to create a Christmas experience that reflects the history of the store location, as well as celebrating the brand's commitment to delivering bespoke, handmade products.
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