Scott Kaufman: Consumer Awareness of Carbon Footprint
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Uploaded by carnegiecouncil on Oct 8, 2009
A growing number of British consumers, according to Carbon Trust's Scott Kaufman, say that they care about their carbon footprint, value companies that are taking steps to reduce carbon emissions, and are aware of complex environmental issues.
This was part of the Carnegie Council event "Sustainable Branding: A U.S.-Japan Corporate Dialogue" that took place on September 17, 2009.
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