Social Insight Into Action

Capgemini, Attensity and Pegasystems are pleased to announce the launch of their exciting new Social CRM Proposition: "Social Insight Into Action: When Social CRM Meets Business Process Management".

The explosion in social media usage means that customers are increasingly connected and empowered. A customer can post a comment about a product or company that can quickly influence the views of thousands or even millions of people online. For most organizations this represents both an opportunity and a threat.

Previously, there was no reliable way for an organization to analyze social sentiment and crucially turn that insight into action. However, we have now developed a way that enables our clients to not only listen -- but analyze and respond to -- what customers are saying on a near real-time basis. Three industry leading organizations -- Capgemini, Attensity and Pegasystems have combined their expertise to create a solution that combs social media sites and integrates with an organization's existing CRM and BI systems. The result? The ability to cut right to the core of what customers are actually saying, respond to negative feedback by fixing problems at source, and identify new sales leads or process improvement opportunities.

To learn more or take Social Insight Into Action for a ride, contact Dan.Truman@Capgemini.com in the first instance.

Alternatively, contact the key representative from each partner organisation:-

Patrick.James@Capgemini.com
Russell.Prince-Wright@Attensity.com
Carolyn.Ringrose@Pega.com

Category:

Science & Technology

Tags:

• Social CRM
• Social Media
• Social BPM
• BPM
• Capgemini
• Cap Gemini
• Attensity
• Pega
• Pegasystem
• Pegasystems
• Insight
• Social Insight
• Listening
• Social listening
• Insight into Action
• Social Insight Into Action