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Case: New Merchandising Concept Redefines Airline Industry

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Uploaded by on Aug 31, 2011

One of the world's largest airlines was facing declining revenues during difficult economic times. The company selected L.E.K. Consulting to reexamine its core offerings and recommend new strategies to increase sales. L.E.K. brought a new business model concept to the airline that would significantly bolster the company's sustainable revenues -- and reshape the entire airline industry.

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