Phil Liggett and Paul Sherwen call the final moments of a bike race and Bob Roll blocks their view just as the cyclists cross the finish line, asking them if they wanna go for a ride. Phil Liggett is very upset about this and exclaims, "Bob Roll, you've got to be kidding me." In the end though, Road ID assures Bob Roll that they will always ride with him.
RoadID is a great idea. A RoadID on the wrist, a smartphone (w/GPS) in your back pocket, a spare tube & pump, and a good helmet - makes for a great safety kit.
This commercial is really good, unfortunately they kept showing the Hincapie one throughout the tour coverage. Liggett is really great in this commercial, especially when he goes to the back of the truck - "I haven't blown a call in 40 years!!!" - hilarious!
gdkzen 7 months ago in playlist commercials
Love it! this is my fav!
Symboliclarity 7 months ago
I predicted before the Tour that I'd be tired of da Bobke RoadID commercials by the end. Here it is coming into Stage 18 and I still laugh. WTH, look, here I am on YouTube lookin' 'em up even! Boab-kah, you rock (right up there with Phil and Paul!) BTW, to the Road ID marketing folks: I re-ordered a new one for me and my fiance based on this and the "roundtable" campaign! I never ride without mine!
micvelo 7 months ago 2
best one of the bunch. This is a great series of commercials.
gps29070 7 months ago
brilliant campaign.
asciibaron 7 months ago