Buy.ology by Martin Lindstrom |Book Brief

In order to understand the effects of branding on the mind, branding expert and author Martin Lindstorm conducted the world's largest neuromarketing study. In this video he shares his discoveries about why we seem to be immune to cigarette health warnings, why we squeeze a lime into a bottle of Corona, and how to smash your brand into a thousand pieces and have it still be recognizable.

Category:

Education

Tags:

• Cigarette
• Branding
• Marketing
• brand
• selling
• buying
• consumers
• Business Book Brief
• advertising

[vecernicek2]

@soctman Because these are not scientific studies, but pseudo-scientific marketing. 

[soctman]

He talks about scientific studies, but where are they and why can't we see their results? We shouldn't believe information we have no access to.

[p4u3p4u]

I have this book :) and i love it

[butterfly4u18]

Wow interesting, maybe I should get this book. It will be on my list of great books I should read!

[AllenDGM]

I got referred to this book by my tutor at Uni, and you know what! he was right, what Mr Lindstrom says is surprising and it kind of makes us humans appear gullible.

[ia24253]

петух какойто)

[MrKarlofinkers]

this book is amazing

[TheAs18]

Hi,

This is something ,I just want to start reading at the moment. This has always been my favorite topic , consumer psychology. I can see that this book is an honest presentation. I would like to see Mr. Martin Lindstrom tweeting on this topic.

Thank you.