Zuji - no one size fits all

This is a 45 second television commercial that I did recently for zuji.com. It was cell animated so every frame had to be hand drawn. Well there were plenty of repeated frames that were flipped which was a time saver. Everything was done in 2 weeks in Toonboom studio.

The sounds were recorded in the Subway. Since I didnt have a dedicated audio recorder on this job. I carried the panasonic HVX202 around the subway which was quite clumsy and got stopped by over zealous security many many many times.

What I do like about cell animation is that its relatively quick to draw and coming from a 3D background where everything had to be modeled and rigged textured, lit and finally rendered. Its surprisingly a smooth workflow to ba able to block out shapes and later go in and refine quite quickly till it looks right.

Category:

Film & Animation

Tags:

• motion media works
• zuji
• tv commercial
• 2d animation
• starhub
• animated
• book online
• toon
• cartoon
• hand drawn
• singapore
• production
• house
• cell
• tv
• advertisment