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Engaging Communities of Interest - Christopher Boyer

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Uploaded by on Jun 20, 2011

For many hospital marketers, they feel the need to build their social media strategies around the social networking tools (such as Twitter and Facebook). However, it's more important to build your strategies around engaging online communities of interest. By learning how to research existing online health communities or build your own, you can boost your efforts by building ways to engage with these communities of interest.

For more information, visit: http://www.christopherboyer.com

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