Published on Jul 2, 2012
http://www.FashionTV.com/videos FLORENCE - Luisa Via Roma held the 5th Firenze4Ever and FashionTV was there for the two-day affair, which featured fashionistas, bloggers, and writers who were on hand to sample Luisa Via Roma designer clothing. The fashionistas and fashionistos are back for the 5th edition in June, which is an exclusive invite-only affair. The theme of this year's event is Superheroes. "Superhero is an idea," says Luisa Via Roma CEO Andrea Panconesi. "You can keep it forever even when you grow old." Karl Lagerfeld and Madonna are among the event's top superheroes. Karl Lagerfeld's namesake line is looking for a partner to launch with them online and that partner is Luisa Via Roma. Hong Kong-based DJ turned pop songwriter Wyman Wong is famous for music but also his fashion sense, which he showcases during the event by putting together a photoshoot with 60s themed fur. Other bloggers who create photoshoots include Red Carpet Fashion Awards' Catherine Kallon and Ayman from Fashiontography.net. Designers at the events include Eva Cavalli and Giuseppe Zanotti and fashion bloggers worth noting include Chiara Ferragni from The Blonde Salad and Wendy Nguyen from Wendylookbook.com
Appearances: Andrea Panconesi (Luisa Via Roma CEO), Pier Paolo Righi (President, Karl Lagerfeld), Wyman Wong (T.Sina.com.cn/wymanwong), Catherine Kallon (Red Carpet Fashion Awards), Ayman (Fashiontography.net), Wendy Nguyen (Wendylookbook.com), Chiara Ferragni (The Blonde Salad), Rosita Missoni, Fausto Puglisi (Fashion Designer), Giuseppe Zanotti (Shoe Designer), Eva Cavalli, Daniele Cavalli, Neimo (Rock Band)
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