Retail Promo

Client
AJ Hackett

Brief
Production of a promotional video to be played in retail outlets, transportation centres, airports, etc. aimed at tourists to entice them to enter into a retail outlet to purchase bungee experiences or items from the clothing range. The promo was to be shown in South Africa, Japan, US and UK in part of a worldwide campaign.

Description
AJ Hackett are the largest commercial bungee operation in the world and this five-minute promo had to project the companys unique, colourful sense of fun and adventure. We achieved this through using cranes, wire-cams and handheld cameras to get the most exciting angles and shots. Highly contrasted and saturated colours for the editing and graphics were used throughout to produce a hot summer vibe of excitement. Numerous graphical effects and various treatments were used to hold the viewers interest. The result was well received with the following seasons clothing range selling better than ever before.

Category:

Film & Animation

Tags:

• promo
• retail
• bungee jump
• aj hackett