Zima_grouphang_dance

This was the commercial Coors designed to "appeal to male drinkers"! How a bunch of skinny guys who just played soccer with girls and are now doing a zombie dance will do that, I'm not sure...

Guinness, please!

I like these commercials - understated and a far cry from the Zima commercials with that douchebag in a hat.

ahahah oh god. to the marketing execs this shit was considered 'manly' i'm sure. look they're just a bunch of bros hangin out after a good ball game! such cool guys! you want to be cool too don't you??

only problem is: SHIT IS STILL SHIT, NO MATTER WHAT FANCY BOWTIE YOU PUT ON IT.

LOL! I remember a bunch of these slow motion Zima commercials, but not this one. It looks like gay porn or something!

I don't get what they're doing... Why have a commercial for males where two guys two half-hearted dancing while drinking Zima?

I can see how this would appeal to the male demographic——specifically, the gay male demographic. Two of the things in this commercial that do not scream "manly": 1)A phony, self-consciously PC mix of blacks and whites, males and females; and 2)A guy doing a slow-motion gyration dance. Good job Coors.

True - slate does it again. What was Coors thinking? This is the least masculine commercial I've ever seen

What I love about this ad is that it is so improbable. Thanks again Slate. I woulnd't have known about the death of Zima if it weren't for this.