Bob McCarthy of Serviceweb Systems spoke at the November 2010 Cincinnati AMA Interactive SIG on the subject of mobile marketing.
After the meeting I was able to interview Bob about online marketing trends. In this clip Bob talks about the rapid increase in the use of web-enabled smartphones to access the Internet, the competing phone platforms (iPhone, Android and BlackBerry), explains what QR (quick response) codes are and how to get in touch with his company.
Bob's presentation for the Interactive SIG was excellent, as it contains a lot of good, up-to-date information. A pdf of the presentation is available on the Serviceweb Systems whitepaper page: http://www.servicewebsw.com/swsi_website/swsi_whitepapers.html
If you are interested in speaking with Bob about mobile application development you can visit the Serviceweb Systems website: http://www.servicewebsw.com/swsi_website/index.html or call Bob at 513-527-4886.
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