BlackBerry Ballerina

We created a few television and online spots to support the launch of BlackBerry's new OS6. Amongst the cast of featured BlackBerry users is Misty Copeland, a principal dancer at American Ballet Theater in New York.

Broadcast television and online campaign, North America.

Client: Research In Motion
Brand: BlackBerry
Spot Title: 'BlackBerry Ballerina'
Agency: Lucid Inc.
Creative Director: Anna Sandilands
Copywriter: Anna Sandilands
Production Co: Lucid Inc.
Executive Producer: Ewan McNicol/Anna Sandilands
Line Producer: Julia Roberson
Director: Ewan McNicol
DP: Benjamin Kracun

Category:

Film & Animation

Tags:

• BlackBerry
• Ballerina
• New
• York
• City
• Swan
• Lake
• Blackberry
• Bold
• YouTube
• T-Mobile
• Ballet
• American
• Theater
• Misty
• Copeland

[raulishnikov]

She'd be better if she use an iphone?

[BrendaLi1]

...she's a soloist....not a principal...

[sakurarules233]

@aprilthrusday for inspiration, alot of dancers do it, when doing a a common production (i.e swan lake; nutcracker etc.) or when using the same song or whatnot

[MimisaysRAWR]

Omffgggggggg misstyy!

[aprilthrusday]

why would a dancer be learning choreography from youtube? Doesn't she have rehersal coaches, and directors at her company?

[imdancer12atNDT]

i luv this commercial.... YOU GO MISTY!

[Capizio77]

this is hilarious! lol

[ThePiccolaDancer]

A fantastic spot about telephone <3

[Lillydotzgosjb]

LOVE YOU MISTY QwQ'

[Barbiebratzgal123]

she's on one of the anaheim ballet vids!

[julietofnowhere]

Ok, I practice ballet, and a girl keeps using her BB during class, and actually it's VERY RUDE... bad idea guys, when you practice ballet, you have to focus in what you are doing.

[ieasharan13]

MISTY COPELAND!!!!