BlackBerry Ballerina

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Uploaded by on Mar 24, 2011

We created a few television and online spots to support the launch of BlackBerry's new OS6. Amongst the cast of featured BlackBerry users is Misty Copeland, a principal dancer at American Ballet Theater in New York.

Broadcast television and online campaign, North America.

Client: Research In Motion
Brand: BlackBerry
Spot Title: 'BlackBerry Ballerina'
Agency: Lucid Inc.
Creative Director: Anna Sandilands
Copywriter: Anna Sandilands
Production Co: Lucid Inc.
Executive Producer: Ewan McNicol/Anna Sandilands
Line Producer: Julia Roberson
Director: Ewan McNicol
DP: Benjamin Kracun

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Top Comments

  • She'd be better if she use an iphone?

  • ...she's a soloist....not a principal...

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All Comments (21)

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  • @aprilthrusday for inspiration, alot of dancers do it, when doing a a common production (i.e swan lake; nutcracker etc.) or when using the same song or whatnot

  • Omffgggggggg misstyy!

  • why would a dancer be learning choreography from youtube? Doesn't she have rehersal coaches, and directors at her company?

  • i luv this commercial.... YOU GO MISTY!

  • this is hilarious! lol

  • A fantastic spot about telephone <3

  • LOVE YOU MISTY QwQ'

  • she's on one of the anaheim ballet vids!

  • Ok, I practice ballet, and a girl keeps using her BB during class, and actually it's VERY RUDE... bad idea guys, when you practice ballet, you have to focus in what you are doing.

  • MISTY COPELAND!!!!

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