Geordie Improplug

This is an early Improplug test, experimenting with exploring local persona in the North East UK. Ling connects with local people, gives some a gentle rib-prod and provokes reaction.

TV's first Improplug "star", is Ling Valentine (34),the Chinese immigrant owner of LINGsCARS.com. Ling is a female, Gateshead-based entrepreneur who supplied prime, private customers all over the UK with over £28m of brand-new contract-hire cars in 2007.

Ling said, "I'm extremely proud to be the first advertiser to use this new format of TV ads. It has been great fun making them. I already have over 200,000 views of my YouTube films, now a much larger audience of millions will see the Improplugs." - "Some of my Improplugs have snippets in Chinese. It doesn't matter. The viewers see me chatting to them in quick-cut clips, in YouTube format" - "It's the TV/PC crossover advert, and it is set to take the World by storm" - "It opens TV advertising to small but ballsy businesses like LINGsCARS.com, made by small independent filmmakers like Your-Film" - "Your-Film were just great. LINGsCARS have collaborated to break new ground for this exciting new Improplug genre of advertising" - "Just wait until the snotty-nosed London agencies in London see these Improplugs, their reaction will be enough to make the whole of the North East chuckle"

Category:

Film & Animation

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• Ling
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• genre