Building Green: Positive Business Relationships - David Gottfried

Learn more about David Gottfried here:
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Excerpts from a keynote address at Stanford University by David Gottfried, founder and first staff president of the U.S. Green Building Council (USGBC), the leading green building organization in the world. In this segment, Gottfried talks about the consensus building role the USGBC played by bringing diverse stakeholders in the building industry together to start a dialogue. He also discusses how the concept of green building has evolved from being thought of as a little niche to being embraced by big business as a roadmap for the future.

Gottfried has more than two decades of multidisciplinary experience as a real estate developer, construction manager, and sustainable development management consultant. As the President of Regenerative Ventures, he has consulted for both government and business. Public sector clients have included the State of California, the cities of San Diego and Santa Monica, and the U.S. Navy. Business clients have included Starbucks, Williams-Sonoma, DreamWorks, Genentech, San Diego Gas & Electric, Yahoo, Johnson Controls, and Skidmore, Owings & Merrill Architects.

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