Strike Up The Brand: How to Design for Branding

Google TechTalks
May 24, 2006

Jared Spool
Founding Principal, User Interface Engineering

Jared M. Spool is founder of User Interface Engineering, the largest usability research organization of it's kind in the world. If you've ever seen Jared speak about usability, you know that he's probably the most effective and knowledgeable communicator on the subject today. He's been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers. ABSTRACT
What's the most effective way to strengthen a brand on the internet? Recent research shows that it isn't using traditional branding techniques. In fact, those tried-and-true methods can...

Category:

Howto & Style

Tags:

• branding
• usability
• google

[adelle0001]

salamat google!

[2011rhythmdivine]

This is advertising. More of an art, not science.

[maaden00]

tough crowd

[407pobox]

I would have liked to seen the questions at the end

[anyicitag]

youtube sucks with this new layout

[obocar1]

Thank you for the video. It broadens my knowledge base.

[we900]

google owns youtube.the can do whatever hell they want

[skater251993]

holy shit! how'd you get it to be 47:00?

[thisisapreviewvideo]

thanks google!

[jassenpopp]

The clip is very informative. Thank you