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Google Analytics Master Class - Web Analytics: Beyond Clickstream

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Uploaded on Mar 23, 2009

Barbara Pezzi, Director Webmarketing & Ecommerce, Swissotel, discusses the importance of web analytics for her business. Barbara's accompanying deck can be found at https://sites.google.com/site/gamaste...

Google Southeast Asia held the region's first Google Analytics Master Class on Actionable Insights on 19 March 2009.

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