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Google Analytics Master Class - Web Analytics: Beyond Clickstream

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Uploaded by on Mar 23, 2009

Barbara Pezzi, Director Webmarketing & Ecommerce, Swissotel, discusses the importance of web analytics for her business. Barbara's accompanying deck can be found at https://sites.google.com/site/gamasterclass/Home/presentations

Google Southeast Asia held the region's first Google Analytics Master Class on Actionable Insights on 19 March 2009.

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  • @powsurferjapan not just audio, but her accent too ...

  • Yes, FIRE the cameraman. What a wasted opportunity.

  • Its a shame that the camerman is high on something.... the audio is crap as well.

  • good solid advice, but I'd like to headbutt the camera guy. If she's showing examples on the screen - how about actually SHOWING THE SCREEN?

  • awful camera work

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