LG - You are the lead singer

To place the consumers as the lead singers on the cover of their favorite CDs, we found a simple and effective solution: little convex mirrors. In partnership with several CD stores spread throughout São Paulo main malls, we attached the mirrors over the singer's pictures on hundreds of different albums. So, when looking at the CDs, people would see themselves reflected as the lead singer of that band. On every CD, we also attached a sticker highlighting the new feature of the product and saying that the public became the singer.

Category:

Music

Tags:

• lg
• music
• system
• cannes
• shortlist
• lead
• singer
• principal
• vocal
• vocalista
• guitar
• song
• ad