V.C.L - Visual Check-In Logo - Publicis e-dologic Israel
Loading...
Uploaded by EdologicIL on Nov 16, 2011
The live map https://www.facebook.com/enonl/map
The Challenge
As a part of our ideology, we always look for the next new thing. The next new thing in: ideas, media, technologies and just plain new thinking. When Facebook launched "The Timeline" we decided to leverage it and do something unique that will make our own brand shine.
The Solution
We invented VCL (Visual Check-In Logo). By using the "check-in" feature on "Facebook Places" we created our own Visual Logo on the Check-In Map in the new 'Timeline". We started with our own logo to set an example so our clients can see and believe what we are trying to explain them.
After a thorough research on Google Maps and a lot of coordinates and street calculations on the map of Israel, we were ready to go. We gave 18 of our staff members a kit that included: GPS, Satellite coordinates for Check-ins and a Smartphone. Our team went out to the streets with their mobile phones and during the next 4 days opened new Check-In locations on specified addresses. During those days we Visited many cities, such as Hulon, Bat-Yam, Ramat-Gan, Rishon Le-Zion, Bnei Barak, Ben Gurion Airport, Lod, Yahud, Peteh Tikva and of course Tel-Aviv. As time went by and check ins were added our logo was revealed on the "Timeline" map, and became the first logo ever created by Check-ins.
The Result
Our project went viral! Thousands were exposed to our idea of a check-in-created visual that turns Facebook's map to a digital advertising platform. But the most important outcome was the fact that our clients "saw the light" and started talking with us about executing such projects for their own logos...
There's no doubt... in today's digital world, if you want to lead, you must place yourself on the map.
1:11
Social Life Auditby UltimatVodka126,601 views- 1:30
Hollywood stars visit Israel and PA to learn about Mideast conflictby infolivetvenglish869 views
- 1:05
Coca-Cola - The Recycling King, Facebook Placesby EdologicIL38,171 views
- 4:59
Los Piojos - Grisby SonidoMusical222,546 views
- 0:21
Amnesty - Slide to Unlock - iPad Ad - Prison Barsby AmnestySverige22,688 views
- 3:32
Stop Cementing Misery - Anti Israel Apartheid Protestby iDirectMovies503 views
- 9:31
HootSuite Beginners Tutorialby benjaminbachman16,776 views
- 1:30
Times Square Augmented Reality with Disney Characters Brings Magic to New York Cityby thedisneyblog3,271 views
- 3:20
Wooz.in - Connecting Facebook, Twitter & Foursquare with RFIDby woozinvideo3,070 views
- 1:30
Run With Ryanby vitrovideos412,248 views
- 0:50
Check out how Publicis Groupe roars on Twitterby PublicisGroupe12,668 views
- 2:52
Sony HDR TG3 Camcorder Standard Lens vs VCL-HGE07TB 0.7x Magnification In-car Comparison Testby dodoracingvideos5,145 views
- 0:44
רמה חדשה של שירותby edologic20071,651 views
- 8:06
Sony VCL-E07A wide angle to fisheye modification instructionsby andyweuling5,731 views
- 2:37
Lacta - Facebook app - case studyby OgilvyOneAth29,885 views
- 2:29
KLM Live Reply @robbietervoortby KLMRoyalDutchAirline9,548 views
- 1:50
israel+LOGO.mpgby Tanya556485 views
- 0:15
מהפכת הרעננות של ספרייטby SpriteTVIsrael19,942 views
- 2:43
Publicis e-dologic Touch 2-5-2010by EdologicIL297 views
- 1:31
Introducing Timeline -- a New Kind of Profileby theofficialfacebook2,670,224 views
גאוני! אימפריה! מרוב שזה מוצלח בא לי לעשות אהבה עם זה!
novben69 3 months ago