Audiovisual Presentation - "Quique the head" - Diesel

Diesel wanted to launch its new Mowie motocycle helmet, boosting awareness amongst potencial customers. The proposal should have a strong viral potential to maximize audience reach and engage them. We used a celebrity, Enrique Carboni Jr., a.k.a Quique the head, as a prescriber. A very peculiar man born being just a head with no body who lives perpetually sheathed in a Diesel helmet and now has the chance to get a body transplant. The online campaign included: a video-documentary of Quique's life, blog website, facebook profile and an iphone application 'Tongue Trainer'. More than 825,000 visits in 1 month.

Category:

Comedy

Tags:

• Diesel
• Shackleton
• Quique the head
• Enrique Carboni Jr.
• Mowie
• helmet
• no body
• only head
• fashion
• body transplant
• donations