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Chevrolet Sonic Bungee Jump Launch

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Uploaded by on Oct 21, 2011

Chevrolet literally "launched" its newest small car, the Sonic - by tying the sub-compact to a bungee chord and rolling it off a ten-story structure at the Long Beach Convention Center. It is the first digital launch of a vehicle in Chevrolet's 100 year history.

Sonic, which is the only small car made in America, will also drop into dealerships this fall with an entry sale price of $14, 495. The Sonic's 1.4L turbo with the six-speed manual achieves an EPA highway fuel economy of 40 mpg, making it one of the most fuel-efficient small cars in the market.

The Sonic bungee jump is part of Chevrolet's "Let's Do This" campaign primed to appeal to young U.S. consumers who are experiencing many "firsts" in life: first car, first job, etc. Consumers can view video of the bungee jump along with other planned Sonic stunts at www.letsdothis.com

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  • Would have been more exciting without the bungee rope.

  • why would someone want to make Bungee Jumping with a car ?

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All Comments (52)

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  • This is the parking lot of the long beach arena, not the convention center.

  • That water at the end made it much safer if the bungee rope broke....

  • Most epic car wash EVER!!!

  • Imagine being the guy in the car and being like "shit shit shit shit shit shit shit this is never gonna work shit shit shit shit shit shit AAAAAAAAAAAAHHHHH!!"

  • Ok cool but show me how it performs on a ROAD

  • I wish I knew about this. I would of liked to be there. I work at the factory where the Sonic is made... Hey guys invites some of us autoworkers next time. Give us a chance to see some exciting that happens to our cars...Do one of our new buick verano's next and invite me...

  • La verdad q lindo.... :P

    Yo prefiero en realidad ver crecer el cesped de mi jardin. Bye

  • That was RETARDED.... Go watch Mythbusters on the discovery channel every wednesday night at 9pm, they do this kind of shit in their sleep, every single week.. The Mythbusters drove a freakin' car off a cliff, actually they did it to 4 different cars, the last one had the gas tank hooked to the front of the car, busting the myth that when cars fall from high up places, they don't just explode... Seriously this video was retarded,,, Go watch Mythbusters if you want to see something a lot better.

  • chick @ 0:39 is feaking hot

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