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Building a Connection with Gen X and Y

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Uploaded by on Mar 5, 2009

23 million American families are headed by Gen X and Y. As the prime market for life insurance, what do they think about the sales process and the products available? This video is based on LIMRA research, Building Connections with Gen X and Y, and explains some of what we learned about their perceptions as well as ways to reach these consumers.

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Education

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Standard YouTube License

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