business mailing lists.MOV

http://www.responsiva.biz business mailing lists are categorized by five primary selection processes. Managing Director of Responsiva (Toby Harris) helps guide the viewer through the right specification criteria when sourcing a b2b database list from a reputable prospect data list broker.
To net the two million strong UK b2b data records down to a desired marketing list for your business, Toby outlines the five key selection criteria which are:

1.Geography. Data lists can be selected by town, county, postcode areas and districts to ensure your marketing has targeted the right catchment area. Responsiva are here to help you identify and pinpoint a list of postcode districts for your area should you need any assistance.

2.Premise Type. With more than a dozen distinct premise types to select business marketing data by, it is vital to ensure your prospect list covers the right ones. For example, offices for office cleaning, warehouses for fork lift truck companies etc. Similarly, undesirable premise types may be excluded from your marketing lists, such as business entities trading from home, places of worship or government premises.

3.Industries. With around two thousand different business classifications to choose from it is often beneficial just to consider the business types that you want to avoid marketing to. Examples may include charities and non-profit organisations, government (fire, police, ambulance stations) or care homes.
Alternatively Business Groups and Market Sectors can be considered, to encompass suites of business list classifications. Examples include the Finance Sector, Education, Manufacturing or Retail.

4.Employee Size. About 50% of business records have less than five employees, so it is vital to consider the right company size for your marketing when specifying your marketing list. For example, if your business provides office cleaning services then youll need to market to companies with a minimum cleaning requirement. Usually this would suggest a cut-off at around 10 employees.
Responsiva will also help you identify an approximate employee to turnover ratio if the turnover field is of key importance. Because turnover is not filed by the smaller non-limited businesses, it is usually a requirement to model or estimate this information.

5.Job Titles. Once the business list has been specified, it is then vital to ensure you are marketing to the right individual within that business. An effective marketing mailing list will contain the right contact name by their job title or function. Branch Managers (which are indicative of supermarkets and other chains) are often excluded from mailing data lists, whilst company directors (which includes partners & proprietors) are typically a favourite title to source within the mailing list. Other titles are also available, such as marketing, IT, Finance and the key roles within each business.

With more than twenty years of marketing data experience, Toby Harris has pledged to help you identify the right business marketing data list if you call or email Responsiva. And if he cant help you (but he knows of another business who can) then he will refer you onwards.
So give Responsiva a call on 0800 118 5000 when looking for business mailing lists http://www.responsiva.biz

Category:

People & Blogs

Tags:

• Responsiva
• (0800
• 118
• 5000)
• demonstrate
• how
• to
• select
• business
• mailing
• data
• lists
• for
• marketing

[funkyconcepts]

Well done - what a star!!!

[BlueEthos]

great video, taking action is what it is all about!

[marybham]

3 minutes, 5 basic principles and some really useful info. (And from someone who is passionate about getting the right data for his clients!)