Mason - "Le Big Bob": SXSW 2012 Showcasing Artist
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Uploaded on Jan 23, 2012
Dutch duo Mason make the kind of records that often defy being pigeon‐holed and given a label. Their productions have been destroying dance floors to tearing it up the World's charts since 2006, laying the foundations for more forward
Using Iason's classical violin training coupled with a love of diverse music and a hi‐tech apprenticeship in a ring tone sweatshop, together with his studio and onstage partner Coen, a man fixated with ancient synths and playing in rock
bands and a mean vocalist to boot, the Mason boys are now forging their own unique path. This duo has the musical arsenal required to make everything from filthy late night dance club bombs to daytime radio anthems. These Dutchmen are unpredictable in both what is played in the club and what is created in the studio.
The Mason sound takes a great understanding of melody and fuses it with technological know‐how sheer musicianship and dance floor savvy. It is dance music for the thinking man, but not so clever to be alienating and dull. Mason's critically acclaimed debut album, 'They Are Among Us' was released last Spring and features some interesting styles and flavours as well as guests such as legendary NYC rappers (Run) DMC and Kurtis Blow and hip hop UK hero 'Sway'. Also renowned singer‐songwriter Matt Hales ( AKA Aqualung) , Wonky pop pinup Sam Sparro and former Moloko chanteuse Roisin Murphy add their magic to this eclectic line‐up. 'They Are Among Us' was Mixmag's Album Of The Month and has been described as "One of the freshest electronic albums to drop last year" by numerous blogs.
There has been a Worldwide hit, 'Exceeder' and successful releases under their belt for Data/Ministry Of Sound as well as numerous releases and remixes for labels like Great Stuff, Skint, CR2, Mute and Pickadoll. Mason continue to garner
respect from above as well as under ground. The boys have lent their sound to remix on numerous artists including Moby, Gabriella Cilmi, Hadouken, Rex The Dog, Evil Nine, Robyn, Zoo Brazil, Disco Of Doom, Nobody Beats The
Drum, Martin Solveig and Jesse Rose.
Mason don\'t like to take things too seriously mind. Anyone listening to the demix of Exceeder being replayed by a brass band will recognize a sense of humour in the music. Track titles such as Who Killed Trance and Let's Get Ferretic are
also refreshingly tongue‐in‐cheek and every track on his Animal Language label carries a 'Refurb', a re‐interpretation in a totally different musical style, be it speed metal, Mariachi or Balkan!
Mason have recently been honing a new and fully intergrated sound, light and visual live act. The boys have begun touring the globe in the last year, performing from behind their specially designed "Baboon Booth" using a mixture of bespoke new technology and real instruments (kazoo, violin, clarinet!) to create a hugely dynamic and uniquely different show.
In an area of the music industry where many fear to try something new or stick their necks out and make brave musical statements this duo currently leading the charge. What's more, they are doing it all while having a laugh and on their own terms; up to their necks in old synths in the comforting busom of their Amsterdam studio.
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