Music Marketing to Generation X and Y with Catherine Stellin

In this http://www.artistshousemusic.org clip, Catherine Stellin, Vice President of Trends and Research at The Intelligence Group, establishes the differences between Generations X and Y and discusses the large role that music plays in the lives of these generations. Stellin also focuses on how the importance of music and entertainment in these generations impacts the marketing process for these age groups. The Intelligence Group assists companies like Target, Microsoft, and Warner Music Group with consumer and trend marketing research.

Category:

Music

Tags:

• advertising
• branding
• marketing

[WaldoDANGERparish]

in my generation, generation y

music was taken from the artists.

it's a commodity now and is misslabled.

the artists are a dying breed.

most of you will never know it and it kills me.

[FuckingStanz]

Generation x had far better music than Y. Generation Y has more Barbie dolls and corporate boy bands than artists. New tip for getting into the music biz: If you're a hack or douchebag, DON'T. Go be a lawyer or porn artist, or whatever.

[80sOGRE]

kids listen with their eyes these days because the industry has done that deliberately. theres more money to be made selling an Ipod, phone, jeans, sunglasses, footwear Etc. than just a CD. unfortunately this has turned the mainstream into one big catwalk parade and the music to nothing but a disposable soundtrack. if having life and freedom cost you nothing then how could your opinion have any value either ? democracie's motive is freedom and ultimately freedom from responsibility

[Mr1991ladarius]

@renea1977 I'm Generation Y and Anything that's popular in the Gen X group is also popular in the Gen Y group too. Sarah McLachlan was popular among Gen X and Gen Y audiences in the late 90's and early 2000's (I was 8 years old when I went to her Mirrorball Concert in 1999), Hootie & the Blowfish were also popular in the 90's and early 2000's (I went to their Concert at the age of 9 in 2000).

[26789mzx]

There is no Gen Y --- they're called Millennials. Generation Xers are born between 1961-1981. The total Gen X population is 93,000,000 people (in the US). See New York Times bestselling book titled "Generations" by experts Strauss and Howe (page 318). Xers are the LARGEST U.S. generational population.

H&S project the Millennials at 76,000,000 people (in the U.S. (p 336) Baby Boomers are estimated at 79,000,000 people (p 300) The "Silent" generation is at 49,000,000 people (p. 280).

[chroniclerofthe70s]

@renea1977  What year in the 70s were you born?

[chroniclerofthe70s]

@26789mzx Thats a biological definition not one based on shared common cultural experiences.

[chroniclerofthe70s]

@pika62221 Thats a biological defenition of generation. Today its cultural generations that is being referred to. In that sense, Gen X would be 61'-76' give or take a year. Boomers were born into the atomic age and a very conservative culture and experienced duck and cover drills during the 1950s while Gen X was born during JFK term,the Apollo Space Program, and the Vietnam war in which their was much social and political turmoil.

[pika62221]

If you use birthrates, like they do for Boomers, the years 1965 to 1978 would be the most logical for Generation X, because those were the years the births were below 3.5 million per year. Some have put it at 1965 to 1979, because even though rounded, there were 3.5 million births in 1979, if you take it out a few more places, it's 3.46 million, and they were all the 20-somethings (at some point) during the 1990's, the height of Gen X. From 1980 and onward, the amount of births increased a LOT.

[26789mzx]

A generation is at least twenty years long -- so that group can produce the next "generation" (see the dictionary). So it goes:

G.I's., Silents, Baby Boomers, Generation X, Millennials and now Homelanders

[viprolog]

It's all about building communities from the bottom and asking them to support you. Not that mainstream big star 2 year career style stuff. No more miliion dollar superstars, but godd music that keeps a relation to fans. That's the new thing.

[flipperboy]

@pinkcheesevatos cmon dude there are TONS of great bands of gen Y, that being said this whole generation fighting each other is horrible