Madison Avenue Embracing YouTube Branded Channels for Direct Marketing

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Uploaded by on Jun 2, 2010

http://www.beet.tv/2010/06/madison-avenue-embracing-youtube-branded-channels-...


Rob Davis, who heads the online video practice at adverting giant Ogilvy, says that his agency is working on branded content channels on YouTube.

More than just publishing videos, the branded channels are becoming destinations with some functioning as direct marketing platforms.

We spoke earlier this month at the Streaming Media East conference.

Andy Plesser, Executive Producer

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Science & Technology

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Standard YouTube License

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  • This type of concept can be very effective but it really needs to be approached in the right way.

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