Midtown Plaza Mall (1963)

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Uploaded by on Jul 21, 2006

I took the original 1963 Jam Handy industrial film short, "Rochester: A City of Quality", and edited out all but the Midtown Plaza shopping center footage, for use on my mall blog.

Visit the MALLS OF AMERICA vintage mall blog for more retro retail goodness! http://mallsofamerica.blogspot.com

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  • Good old Rochester. I wonder what the people who made this video would have said if someone had told them that 47-48 years later the building would be torn down. I LOVE ROCHESTER

  • I am disappointed that the newly restored clock does not look like it did in 1962. For $80,000 I could have done a better job.

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  • @tedtw It was the first URBAN indoor mall. The first indoor mall, Southdale, opened in Minnesota in 1956. That one's still there, on account of it being built in the country (which eventually turned into the classy suburb of Edina).

  • I remember Uhuru, the African Boutique. A very special store.

  • Oh how I remember Bob Loblows

  • I love this video - all of it is hysterical and beyond corny. Best part of it (which may be posted elsewhere on youtube) is shows a bulldozer pushing a pile of dirt for construction - and the narrator says, "The bulldozer...tough, but gentle." What the HECK is gentle about a bulldozer? LOL

  • This wasn't just ANY old Mall - but the VERY FIRST INDOOR MALL IN AMERICA! Up on the mezanine level was a bronze plaque bolted to the wall. The famous clock is now in the Rochester, NY airport. Unfortunately for the public, it's on the secured side where only passengers can go. (Dumb move.)

    The mall was leveled in 2011, to make room for a local company's new HQ. Then they got bought out and it may never be built. Dumb move #2.

  • I loved Midtown as a kid. This video is a reminder of what was.

    What has happened since 1963?

  • which nation was the music at 1:16

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