Me For a Day - FULL LENGTH

43% of mums dont serve fresh potatoes as they take too long to prepare and cook. This new film examines why. When a recent survey revealed that mothers aged 25-45 are the lowest consumers of potatoes, the Potato Council realised that it had to find out why.

However it decided to take a rather unconventional approach using a ground breaking study where a farmer swaps jobs with a mum and her young family, which it captured in this video!.

The Potato Councils pioneering initiative aims to help farmers gain a closer understanding of their key consumers, young families, and encourage growers to develop products that respond better to their lifestyle needs.

The Farmer: Farm manager Matt Spanton (31) was born into farming and following agricultural college joined T.G. Redsell in Faversham, Kent. He now runs a 3,000 acre farm supplying all the major supermarkets with local produce. Brought up on potatoes he couldnt understand why families are not eating as many as they used to which is why he volunteered for the project.

The Swap: In June the Havers joined Matt on his farm where he put them to work in the vast fields to tend and learn all about the skills and passion he feels are needed to grow potatoes. At the end of a long but rewarding day, Catherine threw down the challenge could Matt spend a day looking after her family to see if he could do everything needed to keep the kids and the household running as well as prepare and cook the familys tea?

http://www.britishpotatoes.co.uk

The Potato Council is now rolling out the project across the UK including Wales, Scotland, Yorkshire, the North West, the Midlands and the South of England.

Category:

Education

Tags:

• potatoes
• british potatoes
• busy mum
• potato farmer

[hajduk100]

Nice one Spandex

[ob1benji1]

potatoes are the best.....really :)