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Dedicated to Steve Jobs: "typography...in a way that science can't capture"

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Uploaded by on May 16, 2006

An animation on ambigrams created by Mara Ang Chong Lai.

This piece is about "Ambigrams" or "wordplay" -- a term coined by Douglas R. Hofstadter and popularized by Scott E.Kim. The most recent commission is the wordplay title created by John Langdon for the book Angels and Demons written by Dan Brown (author of The Da Vinci Code). Ambigram is never a mainstream form of art and is insofar esoteric to a group of ambigrammists.

As in Latin ,ambi stands for both and gram stands for letter. As a noun, it is a word or words that can be read in more than one way or from more than one vantage point. Ambigrams' ambiguity can be read in at least two different ways such as both right side up, upside down, mirror reflection, right to left, etc.

Ambigrams can induce evolution to our senses and sensibilities to attain a transcended perception. Henceforth, the multiplicities of possibilities within our hypothetical world -- choices disguised in a reel attempt at silent dialogue.

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Film & Animation

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License:

Standard YouTube License

  • likes, 9 dislikes

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Uploader Comments (chonglai)

  • HEY THERE, does this really mAKE YOU GROW YOUR PERCEPTION?

  • Evolve, not grow.

  • Hey Chonglai! I really liked your video! Commenting on an old video is okay, I hope? :) Are you still creating ambigrams? I hope you do, because it's such a nice hobby!

    I create ambigrams too :) You can find them if you google my name (Martijn Slegers) along with the word "Ambigrams" ;) I make custom ambigrams for a price, if anyone is interested?

    I'll be posting my own video on youtube in the future, with the help of a friend :) I hope people will go and watch it! :)

  • Yo Martijn, check out your cool work, great job, mate. Please inform me when they are up on youtube. Will be really cool when it animates! Below are my other art hobbies, Tessellation Inter-Face (youtube title) Anamorphic Magic of 3 Optical Illusions within a Brain (youtube title) Installation Zodiac Trailer (youtube title) Check out the secret art fair at Berlin, I might be involved. Catch up with you again dude. :)
  • STUNNING!

  • Hi Titaspecial, thank you for your encouragement.

    If you like, I can create an ambigram for you in your name too. Cheers.

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All Comments (41)

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  • Thanks for wasting my time.

  • nice typokinetic work...great AE work... I worked in the 90ties with mixedbodys-mischkörper - see manifesto of the moving script

  • pardon my grammarness but isnt it Evolves

  • trippy shit

  • @Schattenhieb or ambigram matic!

  • woo what u smokin on man? pass some this way thats good shit

  • I saw some generators on the internet. It seams that some draw stroke by stroke. The result looks nasty but you can use it for inspiration.

    And I saw generators with double fonts like you said but they only work when the first and the secound word have the same number of letters.

    Search for flipscript ambigram generator

  • Yeah, you're right. You'd also need some letter combinations of two letters into 1, Y into Le, for example, works pretty well, but that font would get extremely big really fast. 676 characters just for one-to-one letters alone :- / . It would need to be done programmatically. Do you know how ambigram generators work? Can they really do it "stroke by stroke" like they claim?

  • Okay your idea is right, you could make ambigrams, but only with 2, 4, 6, 8... letters.

    Do you know the ambigram with "Life / Death"?

    That wouldnt work.

  • Wouldn't it be possible? (there would need to be one character for a and a, another for a and b, another for a and c)

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