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2009 Effie Case Studies: Ideas That Worked, Part II

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Uploaded by on Aug 18, 2009

Learn how three award-winning campaigns arrived at their big ideas, effectively brought those ideas to life in engaging and interactive ways and achieved real marketplace results.

During this webinar...
• DDB West & The Clorox Company present their Clorox Green Works, "The Reverse Graffiti Project" campaign
• McCann Erickson presents their MasterCard "Priceless Pep Talks" campaign
• And DDB West presents their "Unsnobby Coffee" campaign for McDonald's of Western Washington

© Effie Worldwide, Inc. All Rights Reserved.

Category:

Education

License:

Standard YouTube License

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