Rejected Mentos commercial

Surveys found that audiences for previous Mentos commercials were "unconvinced" by the imperilled situations faced by the subjects in each commercial, who would go on to use some form of Mentos-related inspiration to find resolution or succour. At the agency of Poidar Patterson & Saatchi (PP&S), our brief was to ground each commercial in a more earthy realism to engage the audience and so it was that we turned to guest director, Quentin Tarantino. Ultimately the client disowned the result but we went on to win several advertising awards in Canne & Venice.

Category:

Comedy

Tags:

• mentos
• commercial
• viral
• quentin
• tarrantino
• fight
• violent
• attack
• accidental
• parody
• joke
• fun
• funny
• sketch
• comedy

[KorbielowSki]

Yeah, looks like a back street in Sydney.