http://www.longtailbook.co.uk offers an exclusive extract from the book. Released under Creative Commons. Produced by Apt Studio for Random House UK. With full cooperation of Chris Anderson. Music ...
http://www.longtailbook.co.uk offers an exclusive extract from the book. Released under Creative Commons. Produced by Apt Studio for Random House UK. With full cooperation of Chris Anderson. Music by Linkwood.
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Very stylish. I'm not sure how it manages it, but it does get over the core proposition of the long tail quite well. Definitely an unusual (and brave?) choice to go down the animation route - I wonder if that was a decision made by the author or his marketing people. I suspect it was the author as I can't imagine too many marketing drones trying this.
The big question is... will this sell any more books?
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The big question is... will this sell any more books?