Riding the Mechanical Bull in Detroit | A coBRANDiT Client Project

As every social marketer knows Facebook apps are a big deal. Facebook terms dictate that all contest activity on a brand's page must be managed though a 3rd party app; as a result apps have become the way brands promote events, contests, and giveaways. And any good app includes video!

Ram set up a mechanical bull at a bar in Detroit and 19 contestants mounted up and rode...http://cobrandit.com was there to shoot the action. We cut all the contestant videos up into a series of 30 second pieces, complete with a timer and slo-mo instant replay...Facebook users were invited to guess the length of time each rider stayed on. Winners received Ram gear!

Category:

Autos & Vehicles

Tags:

• cobrandit
• ramtruck
• rodeo
• marketing
• facebook
• ram
• truck