Dealer Chat Insights: Why Shoppers Choose to Chat over Calls or Email

Loading...

Sign in or sign up now!
Alert icon
Upgrade to the latest Flash Player for improved playback performance. Upgrade now or more info.
50 views
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Sep 15, 2011

ActivEngage (http://activengage.com) analyzed over 1,000,000 live dealer chat conversations to determine why automotive shoppers engage in chat on dealership websites.

ActivEngage live chat data indicates that customers' desire for anonymity drives their engagement.

Additionally, consumers are used to and desire instant communication. Live chat provides shoppers the information they seek much more quickly than email or phone calls while allowing them to remain anonymous.

  • likes, 0 dislikes

Link to this comment:

Share to:
see all

All Comments (0)

Sign In or Sign Up now to post a comment!
Loading...

Alert icon
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more