Young Lions Film Competition 2008 - Norway

The Competition
27 teams from around the world had just 48 hours to film and edit a one minute commercial shot entirely on a mobile phone.


The Client
MTV Switch is a climate change campaign launched by MTV Networks International in 2007. The campaign aims to inform, entertain and encourage climate conscious behaviour amongst global youth. It is a multi-screen campaign (TV, mobile & web), but a key objective is that all content drives traffic to www.mtvswitch.org. At the MTV Switch site people will be able to find out more about how they can make positive changes to their lifestyles in ways that make it cool to be green.


Aim
To promote the idea that its cooler to have a low impact on the world around you that you dont need to consume to have fun. Concepts should focus on stories and actions NOT an explicit environmental message. There are enough climate change campaigns to send the message that people need to stop certain behaviours, the goal of this campaign is to show them what they should do instead.

Category:

Film & Animation

Tags:

• cannes
• lions
• advertising
• film
• mtv
• switch
• creativity
• young
• creatives
• world
• gold
• winners
• 2008

[DjGizzo]

so they want the 3rd world brought up so they can enjoy the same mizerable existance as the rest of us???? work drink dance burger chuck up back to work.................

[exelion2]

This clip is dynamic, and irony to the environmental disruption is expressed.

I agree with halifaxvisa.

[soulofnero]

This is the best entry iv seen so far.

touching, funny and truely gets the message accross.

nice

[gavinteague]

whats the song at o:48 i need it hahaha wicked video

[markbmx]

that's good

[halifaxvisa]

This should have won.