Queso Diablo - What's In Your Bag

What?s in your bag? Doritos Queso Diablo! Five cheeses, tomato, and a delightfully spicy burn, all perfectly blended together. The innovative marketing campaign for these chips uses something called ?Augmented Reality?: anyone with a webcam can hold the chip bag up to their computer and see the new flavour?s devil-mouse mascot, having a party right in their Doritos bag! For a ?work in progress? demonstration of what this will be like, go to www.talkingdogstudios.com/chips and see for yourself.

Category:

Comedy

Tags:

• queso
• diablo
• augmented

[riotgirl2b]

WHAT'S IN YOUR SACK

[Gothrock44]

omg devil cheese haha i was saying this all day today and now they have doritos named after them

[FTSMinc]

I love the idea, "come see what's in the bag." That's pretty cool technology. It would make for a great campaign.