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1979 Dodge St Regis Promo sponsored NFL's Superbowl 13 on NBC

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Uploaded by on Dec 31, 2011

Does anyone remember the Dodge St Regis? The R bodied car which replaced the C bodied cars from Dodge? I drive mine to shows and most people (almost everyone) never heard of it. They were mainly used by Police Departments, Taxi Companies and Rental fleets. I worked for the Largest Dodge Dealer in New England (A factory owned store) and I think we only sold about 20 of them over a 2 year period. It was quietly discontinued in the middle of the third model year run. They are very rare now. What a energizing and stirring slogan "Value you can measure" lol

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  • I remember the model well, but then I've been a car enthusiast since the early 70s. Not an enthusiast of the St. Regis, however.

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