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Continuity Insights, a trade magazine, generates leads and new revenue with GoToWebinar

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Uploaded by on Mar 25, 2011

An Ohio-based publisher of business-to-business trade magazines has embraced GoToWebinar and GoToMeeting, which help the company generate leads, hold multi-day online conferences and record presentations for future use.

"The beauty of the webinars is to be able to have something tangible, measurable to give back to the advertisers -- which they love," says Bob Nakao, publisher of Continuity Insights, a product of Gardner Publications Inc.

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