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Is Minimalism the Secret to Hello Kitty's Success? | Idea Channel | PBS

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Published on May 9, 2012

With her cute pink bow and huge noggin, Hello Kitty is one of the most recognizable characters in the world. She sells billions of dollars worth of merchandise, but what is it about this simple cartoon cat that makes her such a beloved piece of pop culture? Ahead of her time when first created in 1974, we think that Hello Kitty used minimalism's bag of tricks to become the world's best salesgirl.

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Top Comments

  • Seth Iacangelo

    Isn't this the same reason the Twilight series was so successful? From my understanding, Bella was basically a blank slate that young girls(and moms I guess) could easily project themselves onto. It's often cited as bad writing, and it is, but it's the whole reason it sold so well.

    · 6

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  • KillahKain

    I like sponge bob stuff better than hello kitty stuff

    · 2

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  • Randomstuffsofcourse

    who the hell dosent

    

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    in reply to KillahKain (Show the comment)
  • ouaiscestvrai

    Hello kitty always made me very uneasy when I was a kid, and I think part of that was because I never knew how she was feeling.... hmm....

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    in playlist Vsauce Leanback!
  • Brad R

    I like you, and I considered subscribing. Then I did.

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  • Sam Guy

    SOO racist

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  • NingenExp

    Homicidal Kitty xD

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  • jazzyjaz blue

    Cause she is evil

    ·

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  • cutegirl2366moshi

    i hate people who say hello kitty is evil

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  • CliffJumpingProd

    FIST?

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    in playlist Vsauce Leanback!
  • Ohmeko Ocampo

    Hello Kitty is very popular since the art is simplistic and cute, and it triggers your minds affinity for order and beauty. Just think about MLP:FIM the artwork is simplistic, but it's so appealing to people of all ages and gender and combine that with awesome story and personality you got an instant hit. I feel when it comes to art the more simplistic the better, as long as it still carries the message you want to show.

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