A struggling artist, years ago Selarón couldnt get potential buyers to climb the stairs to get to his studio. So he took a creative approach and decided to lure them by making the stairs worth the visit! First he cleaned them, then added pot plants, in the 70s they were painted for the world cup, after that he started tiling them in the colours of the Brazilian flag. But he thinks that people didnt start really coming until he started using RED. And the rest is history.
www.letscolourproject.com/blog
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