One question, one image, one lasting message. The In 5 Seconds spot piques viewers curiosity by asking, Whats Missing? from the image of a plain, white tee and then directs them to the www.Come2YourSenses.org web site. Short. Simple. To the point. The 5-second spot airs three times per hour, 18 hours a day on a jumbotron just off Times Square in May 2009.
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