Upload

Loading icon Loading...

This video is unavailable.

SES London 2008 : Day 2 Roundup, Feb 20 2008

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to like ClickZ's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to dislike ClickZ's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to add ClickZ's video to your playlist.

Uploaded on Feb 22, 2008

Andy Beal, Consultant, Blogger & Author, Marketing Pilgrim LLC, gives positive reviews (however ambivalent his accent) of his own sessions and those he sat in on for their direct applicability to increasing revenue and extensive use of case studies. Piers Stobbs, VP of Comscore Networks, previews his big-picture presentations on user trends in search with implications for search marketing, such as increases in frequency and familiarity/capability of individual searchers. Jim Sterne, Chairman of the Web Analytics Association, evangelizes on behalf of website testing, and breaks down in brief the web analytics players between free and paid packages and their various advantages in increasing ROI. And Jon Myers, Head of Search at MediaVest, closes the day 2 roundup with some down-to-earth comments on dealing with click fraud.

Loading icon Loading...

Loading icon Loading...

Loading icon Loading...

The interactive transcript could not be loaded.

Loading icon Loading...

Loading icon Loading...

Ratings have been disabled for this video.
Rating is available when the video has been rented.
This feature is not available right now. Please try again later.

Loading icon Loading...

Advertisement
Loading...
Working...
to add this to Watch Later

Add to