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Uploaded on Feb 22, 2008
Andy Beal, Consultant, Blogger & Author, Marketing Pilgrim LLC, gives positive reviews (however ambivalent his accent) of his own sessions and those he sat in on for their direct applicability to increasing revenue and extensive use of case studies. Piers Stobbs, VP of Comscore Networks, previews his big-picture presentations on user trends in search with implications for search marketing, such as increases in frequency and familiarity/capability of individual searchers. Jim Sterne, Chairman of the Web Analytics Association, evangelizes on behalf of website testing, and breaks down in brief the web analytics players between free and paid packages and their various advantages in increasing ROI. And Jon Myers, Head of Search at MediaVest, closes the day 2 roundup with some down-to-earth comments on dealing with click fraud.