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Hidden Pizza - Yellow Pages (Case Study) / Paper-Plane.fr

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Uploaded on May 17, 2010

Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melbourne is part of Yellow Pages annual campaign designed to show potential advertisers how effective advertising in the Yellow Pages is. The campaign highlights how the company created a hidden pizza restaurant but didnt give customers its contact details. Customers were asked to look for it the way would any other business. While the restaurant was open, Clemenger Proximity was busy shooting a series of TV ads which will be supported by print, radio and online executions.

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