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NZ Rugby Football Union 'One Stadium'

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Uploaded by on Mar 17, 2009

Directed by Adam Strange, this film was used to help win the hosting for the 2011 Rugby World Cup (to be held in New Zealand). The perception with New Zealand was that they didn't have the stadiums to hold it successfully but the agency, Clemengers, took that and turned it around formulating the idea that the whole country is one big stadium!!

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Sports

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Uploader Comments (adamhunterstrange)

  • It helped win the rights for NZ to host the Rugby World Cup. It isn't a TVC it is a film used for our pitch. It played before Helen Clarke and Jock Hobbs and Tana Umanga spoke and addressed the governing committee perception that we didn't have enough stadiums to host a world cup event.

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  • dont listen 2 that coolade this was a mean vid

  • I liked it. It brings the point across really well. Methinks coolade needs to stop drinking the koolaid.

  • agree

  • WHat a waste of time doing this

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