Chevy vs. Chevrolet An Explanation
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Uploaded by Chevrolet on Jun 10, 2010
Alan Batey, Vice President Sales, Service & Marketing for Chevrolet explains the
- 19 likes, 14 dislikes
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@lekoman I understand your statement, but in the case for Chevy, we all know who Chevy and Chevrolet is. Anyone in the world knows Chevy vs Chevrolet. It's not like we have Chevrolet being called, for example, "US Motors" which people might not be know except only in the USA. But, that's not the case...so stop wasting time and money for "Brand Management".
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@GoUSofA Brand Management (which is the discipline in question here) is a VERY important part of selling any product. They have entire departments dedicated to it for a reason. Anyone with a first-year education in marketing or sales can tell you that.
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Maximum amount of leverage if you use "Chevrolet"? Lame. I love Chevrolet...good cars. BUT, can't they come up with something better to do than wasting time coming up with reasons to use "Chevrolet" vs. "Chevy? Oh yea...repay the bailout money!
Sorry Chevy, but I am losing confidence with you every day. At least Ford got it right (and I used to be adamantly against Ford).
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send me a new camaro and I will call it a CHEVROLET all day
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Is that a shadow under his nose - or a Hitler mustache?
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Dude, knock off the coffee! Use a $20.00 tripod with that Flip camera. Otherwise, good content.
Uncle Marsh
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does the guy who is shooting this have chills and fever _ I am getting nauseous
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Please guys, Batey is not Australian he worked for Holden (GM Australia) for a short while. He started in UK.
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Call it what you want, they both equal an oil stained driveway.
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This is one of the worst response videos that I've ever seen. Ever hear of a tripod guys?
Aussies can't market in the US very well anyhow, that's long been my conclusion. Makes more sense to me now.
gmtruckclub 1 year ago 10
@Hectorson3 Amen! Chevy is like a rock.
gmtruckclub 1 year ago 3