Just a few google adwords tips I have learned. More videos to come later this week!
1. Use the google adwords keyword tool to find long-tailed keywords. Focus on your target customer!
2. Use the google adwords {keyword} variable to automatically input what the user searched for into your ad.
Try to incorporate keywords that describe features of your service or product into the ad.
Your goal is to have the majority of your text bolded by Google because it is the search terms.
Check out google adwords help at http://adwords.google.com/support/aw/?hl=en
Thanks for the tips
Fourlittleones 6 months ago