Multicultural Mistakes: Selling to Hispanic Customers - Michael Soon Lee

A life insurance salesman tries to sell a policy to a Hispanic customer. See how many cultural mistakes you can find. Then go to http://tinyurl.com/mlee-video1 to see the answers.

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In this video I demonstrate the importance of being culturally competent if you want to sell to multicultural customers.

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Michael Soon Lee
http://www.ethnoconnect.com

- Multicultural sales
- Selling to diverse cultures
- Diversity
- Hispanics
- Multicultural marketing

Category:

Education

Tags:

• sales
• Cultural
• Competence
• Life
• insurance
• Multicultural
• Cross-cultural
• mistakes

[MichaelSoonLee]

An we think that we've made such progress. Scary...

[neophytetroll]

Then, he says, what a Mother Fucking retarded racist idiot that I had to endure five minutes of my life.....

[kmh52163]

On his website, he does not show the 40 mistakes.

[ExecComms]

Instructive and entertaining video. I only found 27 mistakes. I guess I'll have to watch it over a few times to spot all 40.