Bongo NFL Super Bowl

http://www.bongopost.com/

CREATIVE TEAM AT BONGO POST & MUSIC CREATES ORIGINAL MUSIC & SOUND DESIGN & EDITS U2 TRACK
FOR COMPELLING NFL SPOT FOR SUPER BOWL XLIII


Sacramento, CA -- (February 2, 2009) The ad agency creatives at MeringCarson turned to long-time collaborators Bongo Post & Music (also based in Northern California) for a compelling, new NFL spot for Super Bowl XLIII. The 30-second commercial, which follows a year in the life of an NFL player, includes original music and sound design by Bongo. The spot was showcased at the stadium during the game; and broadcast on NFL.com, NFLMobile, NFL Network; and is slated to air nationally during the Pro Bowl game in Hawaii, a week following Super Bowl XLIII.

Bongo also edited a U2 track for a second version of the same spot, which aired during the NBC broadcast of the Super Bowl. The track was edited by the team at Bongo for the agency and NFL client (although the band had all final editorial decisions).

According to Bongo Creative Director/CEO Bob L. Smith, the necessity for two versions of the spot came from the fact that U2 put certain parameters on the agency for the use of their track. They only wanted the track to be used during the NBC broadcast of the game, explains Smith. So this opened up an exciting opportunity for Bongo, since the commercial was slated to be seen via these other distribution channels, as well as at the stadium.

For Smith, this project and collaboration was inspiring from start to finish. Because of our long-term relationship with the agency, we were able to show them a series of options which helped them arrive at their final choices, he notes. It was an extremely collaborative process with each team member involved. No one was categorized to only their area of expertise. If we saw something visually and made note of it, that was taken into consideration. The same held true for the music and sound design. It was a very open, collaborative process, and will be a truly memorable project for all of us here at Bongo.

The :30 spot was created by the team at Motion Theory, in Venice, CA, with music and sound design by Bongo, and a final mix taking place at Lime in Santa Monica.

Category:

Film & Animation

Tags:

• Super Bowl Commercial
• Pro Bowl Commercial

[06civictx]

this motivates me

[hmwtez]

The funniest thing about all this.... the haters KNOW, that the RAIDER NATION is about to rise ONE MORE TIME!

What pisses them off the most, is they have to sit back, and see it happen!

I shall fear no man but God, for I walk through the valley of darkness....ALONG WITH MY RAIDER BROTHERS!

CHARGE THAT, BITCHES!

[sunstrokeent]

awesome video love the music!

[opperry95]

how did the raiders go from good to bad so fast?

[CardbrdTubeSamurai]

The original broadcast used "Get On Your Boots".

[drbowbowski]

what original U2 song was reengineered to make this?

[RaidersRock70]

Raiders! In it to win it! Raider Nation!

[asmith0409]

hiiiiiiiiii hataaaaa

[Juancasas54]

why u getting mad?because its the turth and u cant hide it.

[mrdirtycut]

does any one know the name of this song?