Chupa Chups @ A Day At The Park Amsterdam

Today the Chupa Chups summer campaign visits A Day At The Park Festival in Amsterdam with the FestiWall; a huge artwork made up entirely out of lollypops. . In the middle of the beautiful Amsterdamse Bos (Amsterdam Forrest), we had a great party and excelent response to Ottograph's work. Life Less Serious indeed!

Some background?
The worlds leading lolly brand, Chupa Chups, will be coming to you this summer with a brand new approach: The Festiwall. A huge red wall containing more than 30.000 lollypops, showing the great artworks of upcoming Dutch artists from the C&C network . By doing this, Chupa Chups connects back to its artful heritage: Salvador Dalí himself designed the logo. This super simple art concept helps the company sample more than 750,000 lollypops to their target audience in a very impressive and typical Chupa Chups way Concept & Copy by Close&Counter | Special Agents.

Category:

Entertainment

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• chupa. chups
• close
• counter
• advertising